Thursday, November 15, 2007


OK, I just have to say this. The tagline for Will Smith's upcoming "I Am Legend" -- "The last man on earth is not alone" -- is perfect. I like that it references the Vincent Price version, and it has just the right teasing note of mystery for a horror movie. But dammit, when they use the tagline on posters where Will Smith is walking along with his dog, it DOESN'T WORK. Of COURSE he's not alone. HE'S GOT A DOG. This has been making me crazy all week. The image turns it into a whole different movie, some kind of postapocalyptic "Because of Winn-Dixie": "It's the heartwarming 'tail' of the last man on earth -- and the last man's best friend! Together they formed a 'legendary' friendship!"

Warner Brothers, do something.